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不管是自己个人写博客还是做生意，都会有灵感枯竭的时候。具有创新的思想会给你带来商机，因此，想要在激烈的竞争中保持领先地位，就得不断地进行头脑风暴运动。这里，我总结下使博客内容具有新意的20招与大家分享：
1. 要非常有耐心。 对困扰你的事情不能轻易就打退堂鼓，要不断追踪。这是非常重要的，只有对问题非常熟悉了，才能找出解决的对策。
2. 听听你的客户、顾客和读者的看法。这能让你更深入了解你的产品、服务，发现客户遭遇的共同问题并想好解决这些问题的可能措施。
3. 用孩子的思维思考。 孩子对事物的看法都是非常单纯和率直的，我们成年人渐渐丢失了这种能力。用这种强烈的好奇心和单纯的想法去寻找解决问题的方案。世上很多东西都是墨守陈规而出的，如果你能像孩子一般思考就能打破这种模式。
4. 多跟你的朋友和家人交流。这样你就可以知道他们烦恼的原因，他们在抱怨什么？遇到了什么问题？他们是否经常说：“如果有什么产品/服务怎么怎么样……”?
5. 多看看新闻。紧跟时事让你赶上新的立法、规章的步伐。受到任何新的规章制度约束就意味着你需要修改某些东西。而哪里有变化，哪里就有商机。
6. 从错误中学习。当你犯错时，是否有找出你是为什么、如何犯错的？有什么可以减小犯错的影响？是否有什么可以防止你犯错？
7. 参加一些自愿者工作。与背景完全不同的人一起工作能让你从另一个角度看问题。你可以结交新的朋友并了解新的事物。同时，你还帮助了别人，何乐而不为呢？
8. 跟朋友或合作伙伴切磋想法。如果你跟一些同事相处得非常好，可以多花些时间互相讨论讨论。三个臭皮匠顶一个诸葛亮，你会发现收益颇丰。
9. 分析你的产品/服务。看看你提供的产品/服务找出最好和最差的性能，看看你是否能给现在的产品添加什么性能，并考虑各种不同的市场需求。你可以用同样的方法来分析竞争对手的产品/服务。
10. 重点放在出现的问题上，而不是已经有的解决方案。不要把思想停留在现有的解决方案上而应该从最原始的问题入手。比如，不要考虑重新建厕所，想出另一种既方便、便宜又卫生的处理人类垃圾的方法。
11. 进入人群中去看看。放开你内心的任何束缚。花些时间看看人们的生活是如何度过的。他们在干什么？他们怎么做的？你能观察到什么明显的问题吗？
12. 分散自己的思维。换一个场合，做些自己喜欢但又跟你的业务或博客不相关的事情。无心栽柳柳成荫，很可能突然间你却能想到一些问题的解决办法。
13. 获取反馈信息。尽量获取你的同事、顾客、读者的反馈信息，并向他们咨询下如何改善你的产品/服务等。不管是赞美的还是批评的反馈，都该听听。这样人们问你的优势在哪里时，你才能给出一个比较让人满意的回答。
14. 重组、重整、重新思考。想想你的服务、产品或者观念是过于简单还是太复杂。有时候，只要稍对现有的一些方案进行调整也会带来很多变化。
15. 对一切质疑。 凡事都要多问自己一个“为什么？”，理智地分析外界和自己有待改善的地方。借鉴外界的经验教训。
16. 多阅读。任何类型的文章都可以给你以思想。寻找大量你喜欢的阅读材料（你讨厌的内容阅读了也没什么意义）。各种小说、杂志文章、科学期刊等等都可以不断给你带来新的思想。
17. 在现实生活和网络中广交朋友。看看与你兴趣相近的朋友的喜好。他们需要解决的普遍性、有代表性的问题是什么？这也是寻找与自己一起进行头脑风暴伙伴的一个好方法。
18. 经常逛与你兴趣、业务相关的论坛。这些论坛通常会有些FAQ的帖子，可以供你查阅。你可以从这些FAQ以及论坛定期出现的问题中借鉴一些想法。
19. 寻找差距。正确认识你的产品、服务、文章与竞争对手的差距。好好考虑下可以采取什么措施弥补这差距。
20. 随身携带个记事本。可能会突然灵感来了，要是不记下了，可能很快就忘记了。光记下来还不够，一定要经常翻阅你的记事本。可能会重新碰到之前的问题，还是用得上的。
以上就是让你的博客不断有新想法的20招。20招有个共同之处就是，尽可能详细地分析问题。一旦有什么想法，不管看上去多么愚蠢，都应该考虑下，最后再权衡这些其中的利弊。
原文：
20 Tips for Coming Up with Fresh Ideas
This is a guest post by Dan Harrison. If you want to guest post on this blog, check out the guidelines here.
It doesn’t matter if you run a blog or run a business, there will come a moment in time when you’re really stuck for fresh ideas. Fresh ideas can lead to new business opportunities, so brainstorming should be a process you adopt frequently if you want to stay ahead of your competition. I’ve compiled a list of tips and tricks that I use when I’m innovating, and each apply if you’re trying to come up with new products, services or blog posts. Spotting solutions and opportunities is just a form of mental exercise. The more you do it, the better you’ll get!
1. Be really grumpy! Keep track of the things that annoy you. This is a great place to start, as you know the problem intimately as well as being the first customer for any solution.
2. Listen to your clients, customers and readers. Complaints are a great source of insight as it’s a very quick way to find something that needs a solution. So identify the common problems that your customers are experiencing and consider possible solutions to their troubles.
3. Think like a child. Children have a fantastically simplistic and candid view of the world, something we lose as we become adults. Employ a strong sense of curiosity and simplicity when looking for solutions. So many things in this world happen due to convention or habit, so thinking like a child helps to break this pattern.
4. Talk to friends and family. Find out what annoys your friends and family. What do they moan about? What problems do they encounter? Do they say stuff like “if only there was a service/product that did XYZ”?
5. Watch and listen to the news. Keeping up with current affairs will help you to keep up-to-date with new legislation and new regulations. Any new constraint usually means that some kind of process needs to change. Where there’s change, there’s usually an opportunity.
6. Learn from your mistakes. When you do something wrong, do you work out how and why you made that mistake? What could have limited the impact of your mistakes? Is there something, that if it existed, would have stopped you from making that mistake?
7. Do volunteer work. Mixing with people from an entirely different background will help you to think from a different perspective. You can make new friends and get ideas for things you don’t usually think about. As a bonus, you help someone too!
8. Bounce ideas with a friend or business partner. If there’s someone who you work well with, spend time brainstorming ideas together. Two different minds can often lead to great ideas, since you’ll find you feed off each others thoughts.
9. Analyse your products/services. Look at your current offerings and identify the best and worst features. See if you can add any features to your existing offerings. Also consider different markets who would be interested in what you offer. You can do the same for a competitors products and services too.
10. Focus on the problem, not existing solutions. Rather than thinking about existing solutions, go back to the original problem. Given a blank canvas, how would you solve the problem? e.g. rather than re-invent the toilet, come up with alternative ways to dispose of human waste cheaply, conveniently and hygienically.
11. Go people-watching. Unleash your inner spy! Spend time watching people go about their everyday lives. What are they doing? How do they do it? Can you spot any obvious problems?
12. Distract yourself. Have a change of scene. Do something that you love doing that has nothing to do with your business or blog. Get lost in what you’re doing. Often we come up with solutions when we’re not even thinking about the problem in the first place.
13. Get feedback. Make the effort to find out what your colleagues, customers and readers think about what you do. Ask what you could do to improve. Listen to their feedback, good or bad. You’ll gain a great deal of insight when you ask people to tell you what they think your strengths are.
14. Refactor, reorganise and rethink. Consider services, products or concepts that are too basic or too complex. Sometimes just adjusting an existing solution will yield more ideas.
15. Critique everything. Question everything, and ask yourself “why?”! Intelligently analyse your environment and think of improvements. See what lessons you can learn about the good and bad things in your environment.
16. Read lots. Any kind of reading material can give you ideas. Find a range of materials that you enjoy reading (there’s no point reading something you hate!). Ideas can come from fiction, magazine articles, scientific journals, anything really!
17. Network, in real life and online. Listen to people who have similar interests to you and find out what they love or hate. What are the common or repetitive problems they would love solved? This is also a great way to find someone to brainstorm with.
18. Regularly read forums related to your interests. Forums often have threads dedicated to frequently asked questions (FAQs). You can borrow ideas from these FAQs as well as be on the look out for questions that pop up on the forums on a regular basis.
19. Look for gaps. Identify gaps in products, services or articles that exist between you and your competitors. Then consider what you can offer to address that gap.
20. Keep a notebook handy at all times. Inspiration can hit you at any time, and you can forget it just as quickly. Keeping a record of this inspiration is vital. Make sure you revisit entries in your notebook on a regular basis too! You might be able to elaborate on ideas you had in the past.
So there you go, 20 tips to help you identify opportunities. There’s a common theme among these tips, namely to analyse problems in as much detail as you can. When you get ideas, consider all ideas, regardless of how stupid they might seem. Then weigh up the pros and cons of those ideas as solutions.
Tags: freash ideas, 博客撰写 翻译