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受全球经济危机的影响，网络广告价格也受到很大的打击。但是，日前，一家广告优化公司的分析师却大胆放言网络广告将会出现转机。 Improve Digital/PubMatic发表的数据显示广告价格在陷入2008年最低点后，开始逐步提升。
据PubMatic年初的报告显示2008年第四季度网络广告价格只为上一年同比的50%，但是，从今年年初开始，网络广告的价格以每个月3%-17%的速度在增长。截止目前，与去年12月份相比总共增长了35%。
这数据是以美国的广告业为基础的。Improve Digital的总裁Joëlle Frijters，说，欧洲的情况没有那么乐观，补充说：“欧洲会出现什么趋势目前还不是很清楚，因为数据提高的部分原因是使用我们的优化技术。”
该数据是根据分析6000个网站（85%在美国）的广告价格数据而得来的。
虽然，这跟大多数报道差不多：当前的经济还是处于疲软状态，总体上来说，还是会朝着健康的方向发展的，但也表明广告投放机构，无论是通过直接的销售还是通过谷歌AdSense之类的，开始获得更高的广告收入。
尽管从这些数据得出一个乐观的结论还为时尚早，但是，这总算表明我们离光明越来越近了。
原文：
Is online ad pricing improving again? One organization thinks so
One of the many casualties of the economic downturn has been online ad pricing, but analysts at an ad optimization company now believe we’ve turned a corner.
Improve Digital/PubMatic has released data which suggests that ad pricing may be on the increase, after record lows in 2008.
Reporting at the beginning of the year, PubMatic reported that Q4 2008 ad pricing was nearly half that of the previous year, yet in every month since the start of this year ad pricing has grown between three and 17 per cent, with a total growth of 35% since December.
This is based on data for the US advertising industry. CEO of Improve Digital, Joëlle Frijters, said the situation wasn’t as clear in the UK and Europe, noting, “It would be too early to speak of any trend in Europe given that the data is still mixed with large eCPM increases as a result of [our] optimisation technology.”
The data was based on analysing the ad price data across over 6,000 web sites, 85% of which were in the US.
OK, so there’s a lot of raw numbers in this story, and you can prove a lot with statistics. Ask someone else and they’ll probably say we’re still in a dark recession — not much different to the varying reports you’ll get on the health of the economy as a whole.
Hopefully, though, it suggests that publishers will begin to reap higher revenue from advertising, whether that be from direct sales or via the likes of Google AdSense.
It’s far too early to draw an optimistic conclusion from these figures, but hopefully we’re getting closer to that light at the end of the tunnel. How quickly we get there is another matter.