F&F组合将成为Twitter杀手?

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FriendFeed也许不可能拥有像Facebook或Twitter这样的用户群。不过此次交易是 不会错的: Facebook收购FriendFeed,对整个社交网有很大的影响。与Facebook相比,Twitter最大优势在于它的“实时搜索 ”,Facebook 也已经暗示他们将努力开发具有竞争性的产品。

FriendFeed做的最出色的产品之一就是搜索。他们实时搜索引擎无论在界面上还是实用性上都超过了Twitter: 但是却苦于英雄无用武之地,无法实现像Twitter搜索一样的价值。不过,如果把这个内容贡献给Facebook的2.5亿用户,这个问题将很快就会解决。

加之FriendFeed团队的历史经验 – 他们曾是谷歌 Gmail和谷歌地图的工程师,很显然他们知道如何运用他们的技术到Facebook中 –将对Twitter构成真正的威胁。

为了双方的公平,FriendFeed全部12名员工将加盟Facebook,如此有才华的两个团队将结合在一起。此后,FriendFeed将不复存在。

Facebook试图挑战Twitter已有段时间了。比如,前段时间的设计更新、页面增加类似Twitter账户的功能、即将要修改的隐私政策, 无不显示出它朝着开放式互联网方向发展。在网站上方添加FriendFeed中功能强大的搜索,本质上是一种复制Twitter的行为。

与此同时,Twitter也对自己的“实时搜索”角色重新定位。Facebook利用其庞大的受众群,如果完成效仿Twitter的功能加上Friendfeed的搜索功能,相信它会越来越壮大的。

当然,Twitter有很多其自身特有的东西: 用户数年建立的关系网络,不太可能因为Facebook增加了功能就遭受打击。不过这确实潜在地限制了Twitter的发展,如果同样的事情可以在 Facebook这样一个更大的社区上实现,新用户没有理由不用Facebook。

附原文:

August 10th, 2009 | by Adam OstrowComments

FriendFeedFriendFeedFriendFeed might not have close to the userbase of FacebookFacebookFacebook or TwitterTwitterTwitter, but make no mistake about it: Facebook’s acquisition of FriendFeed has big implications for the social web. One of Twitter’s big advantages over Facebook to-date has been its real-time search, and Facebook has already indicated that they’re working to build a competitive product.

Of the many things FriendFeed has done well, search is at the forefront. Their real-time search engine is much stronger than Twitter’s in terms of interface and usability: it simply doesn’t have nearly the volume of content to be as valuable as Twitter search. However, that problem is immediately solved if you plug content from Facebook’s 250+ million members into it.

Combine that with FriendFeed’s team history – they previously built GmailGmailGmail and Google MapsGoogle MapsGoogle Maps so they obviously know how to scale things to Facebook size – and you have what sets up to be a serious threat to Twitter.

Now, to be fair, FriendFeed and Facebook are spinning the deal primarily as a combination of two very talented teams (which is absolutely true) and the FriendFeed as we know it today may cease to exist when all is said and done.

But Facebook has been angling to challenge Twitter for some time. For example, a status update focused re-design, Pages that function like Twitter accounts, and upcoming privacy changes that will make the site far more of an open network. Add powerful search from FriendFeed on top of that and you’ve essentially duplicated Twitter’s functionality.

Twitter, meanwhile, just re-positioned itself as a real-time search player – or “the world’s water cooler” as we described it – when they launched their new homepage. Facebook, with its huge userbase advantage, would be a much bigger water cooler once its Twitter emulation is complete and search is also added to the mix.

Of course, Twitter has plenty of lock-in: users have spent years building up a following, so it’s not likely that simply adding features to Facebook is going to be a crushing blow. But it does potentially limit the ultimate opportunity for Twitter, as its utility could be a lot less readily apparent to potential new users if Facebook does the exact same things but on a much larger scale.

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