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“博客如何帮助小企业营销”一直是人们关心的热点话题。自从今年二月份开始，我专注写博客。我觉得之前 四年半在产品和客户服务方面的经验对此次博客营销帮助是非常大的。无论你的最终目的是否是要赚钱，我们大多数的blogger们期待的东西是相同的，那就 是：流量和效益–对小企业营销来讲就是客户和收入。

启动和规划:

1. 决定商品或服务

商品是小企业创收的来源。这取决于当前的市场及你的企业能满足的需求类型。企业的执行者需要做一番简单的市场调研，并利用一定数量的产品在目标市场上做测试。谁也不可守株待兔，等着商机的到来。

决定博客的主题类型是必需的。就算你还不清楚什么样的话题适合你，试写几个你比较喜欢的话题，然后再决定该写什么话题才能给你带最满意的效果和成功，同时能够克服你的弱势，显示你的强势。行动才会带来结果，不管结果好坏，你都从中获得了经验。

2.资源最大化

你的资金准备是否充分？你的知识经验是否够丰富？小企业执行者要最大化地利用其资产来帮助营销，富有革新意识地把每一个想法付诸实施。

有些blogger们掌握了编程、网站设计、网站SEO优化的知识，那就尽量利用好所有这些知识，使你的博客获得最佳的效果。如果你这方面的知识掌 握的不多，就多看些自学教程，或是参与一些博客撰写的论坛中，从那里的高手中获得帮助和建议。不断努力从一些知识库中学习知识，那将是无价之宝，对你今后 的博客撰写是一种无形的资产。

3. 规划做好预防的准备；以备不时之需

关于商业营销计划的好处，应该大家都听说了很多。不过，整个过程中必然会出现一些没有预见的事情，如承诺好的产品在那天突然缺货，保修问题，客户投诉等等。这些经历要求我们企业应该时常保持警惕，问题出现时有备份的对策。

就博客撰写来讲，建议你也要做好准备以防数据丢失、评论问题和服务器突然中断。有准备总比最后后悔要好。尽可能在问题出现之前就想好解决对策。相信我，你会发现有了备份计划会安心很多。

行动：

4.宣传和推广的方法

能够成为某一种商品的唯一销售商的话，你很快就会受到欢迎。否则，你得付出更多的努力来宣传，比如给一些忠实的客户提供特殊的折扣或是免费礼品。给 新客户宣传产品:你的产品主要吸引力在哪里? 为什么他们要买你的产品而不买你的竞争对手的产品? 有时还需要耐性，不过质量是保证商业信誉和生意长久的关键。

博客营销也一样，想要抢占饱和市场中的一份，你必须以高质量的内容获得你自己的读者。原创会让你受到其它网站的转载，获得更多的受众。你还可以通过 博客评论、参与论坛讨论、通过博客开展一些促销活动、参与社交网站等获得有效的曝光率。另一个比较好的方法就是对长期支持你的读者提供一些免费礼品的链 接。

5.优质的产品和客户服务

目前，有很多小企业忽视了“售后服务”的重要性，有时，这就是丢失一些客户的原因。客户的评价可以给你树立很好的形象也可以毁了你的形象。因此，用户是上帝，是我们一贯的原则。

在博客营销中，什么才能决定你的内容质量是否够高呢？尽管撰写博客是比较主观的东西，但是对这些读者来说，你的文章需要能够有这样的效果：帮助他们 解决一个问题、带来创意的想法。任何时候都要为你的读者考虑，除非你非常忙无法立刻回复，否则你应该尽可能快地满足他们的要求。

回顾:

6.反馈

每个月都得对我们的产品回顾。这一步，能够清楚我们是否从这个营销中获得利益，或者还是应该采取其他的方法。必须考虑所有用户的反馈、投诉、供应商提供的方案，最后综合各方面得出投资回报率。

同样地,撰写博客的同时，我们也要关心访客以及他们对文章的反应。我们无法做到让人人都满意，但是我们还是需要把所有的反馈（不管好的坏的）都考虑 在内，改善自己的博客。意识到回顾博客的重要性有利于你了解访客对你博客的接受度。可以通过查看博客评论、邮件、通过谷歌Alert 来监测在不同站点上查看你的信誉情况。

7. 追踪

对小企业来说，定期跟踪客户更容易些。可以通过电话、调查或是客户出现时与他随意的交谈来实现。这是与客户建立市场关系的一个方法，定期地吸引他们回到我们的产品或服务上。

用同样的理念，我们可以与读者保持联系，不光通过评论，还可以通过邮件。利用社交网站，以一个作者和读者的关系进行有效的追踪。牢记你的读者原本可以去类似的博客网站，但是最终选择了进入你的网站。就以这个非常简单的理由，他们值得你一直关注着。

研究与发展

8. 质量控制

客户一般都要求我们发送的货品不比承诺的差。一个有管理良好的企业是不会忽视质量控制这一关的。

博客营销也始终要注意这个问题。除了要注意写作技巧外，还是尽量减少拼写错误，博客布局也要非常合理，导航要方便读者。确保内容结构良好并且不失个人风格。也许应该给你的博客添加点新鲜的东西，偶尔尝试使用视频或音频来展现。不过不要过量并且不经测试就草率地发布。

9. 外包和未来规划

企业做到后面可能需要通过外包业务来求发展。大多数的企业经营者都愿意冒险并把业务向下线拓展。

揣摩下你的博客下一步发展的可能道路。能否考虑成为志同道合的blogger们的集聚地？在Facebook上建一个粉丝站点？建电子书? 如果你想通过博客赚钱，就得懂得把握好这些机会。

有人说博客营销的市场已经饱和了。但是如果我们认定要吃博客营销这块蛋糕，就得保持乐观的态度。成功的小企业家们有冒险的意识、擅于抓住机遇、以客 户为中心、以及其他我们可以从中学习的东西。不过，决不能失去自我的控制，这一点非常重要。诚实、真诚、态度积极将会帮助我们的博客赚钱之路越走越远。

附原文：

9 Ways To Run Your Blog Like A Small Business

It’s always about ‘how blogging would help in a small business’ rather than the other way around. Ever since I started my intense blogging in February 2009, I’ve noticed how much my four and a half years of working background in product and customer service for a small company had taught me much about blogging. Whether or not your aim is to monetize, most of us bloggers are hoping for the same thing: traffic and productivity – which in a small business scenario translates to customers and revenue.

Here’s a basic flow of how a small business usually runs:

Starting & Planning:

1. Deciding the Service/Merchandise

Merchandise is the revenue generator for small business. It depends much on the current market and the types of needs your business could fulfill. Small business conductors will carry out brief market research, identify and test upon the targeted market with several prototypes in a considerable amount. They never sit and wait for business to come knocking on their doors.

Deciding your blog niche is essential. Even if you have no idea which niche that best fits you, tryout several writings for your preferred topics. You will then able to decide which will bring you the most satisfactions and success, while pinpoint your weakness and strength along the way. Actions lead to outcomes. Whether good or bad, gain experience from it.

2. Maximize Your Resources

Are you financially equipped? Knowledge and experience wise? Small business conductors will maximize the use of their assets to help in the business, innovatively turn every idea into action.

Some bloggers are well adapted with knowledge of programming, web designs and SEO. By all means, apply these to optimize your blogging results. Even if you don’t have much to offer, take up a self-learning course on the how-tos, joining forums to get familiarize with the blogosphere, get help or necessary advices from the specialists. Make an effort to build your resources via knowledge database because what you gain is invaluable, and will be a major asset for your blogging career in future.

3. Planning and Precautions; Expect the Unexpected

Yes, we heard a lot about the benefits of owning a business plan. However, un-expectancies are bound to happen during the process, such as product shortage on promised date, warranty issues, customer complaints etc. Such experiences taught our company to be constantly alert and have backup plans whenever an issue comes up.

In blogging, it’s advisable to have yourself prepared for situations like burnt outs, data-lost, commenting issues or a sudden server breakdown. Preparation is always better than regretting later. Try to be ahead of your problems if possible. Trust me, you’re gonna thank yourself for initiating the backup plans.

Actions:

4. Publicity & Promotional Methods

Being the sole distributor for a particular merchandise helps to gain popularity fast. Otherwise, you need to work extra hard for publicity, such as offering special discounts or free gifts for loyal customers. Educate your new customers: what’s the main attraction of your product? Why should they come to you instead of your competitors? Sometimes it requires patience, but quality is what ensures business reputations and longevity.

Same as blogging, to stand out from the saturated market, you need to start building your own audiences with quality content. Originality will win you backlinks from other sites while ensures sustainability. You could have exposures done effectively via blog commenting, taking parts in forums, initiate promotions via blogging campaigns, guest postings and participate in social media sites. Another great way is to reward your readers with free subscription gifts or link love for their continuous supports.

5. Quality Product & Customer Service

Nowadays, many small businesses overlook the importance of ‘after sell service’, which sometimes one of the reasons that drive the customers away. Word of mouth can either build you, or destroy you. Thus, be attentive to our customers is always our utmost policy.

In blogging, what defines quality content? Subjective as it is, but not running far from solving a problem, generating ideas and creating good vibe for those who read it. Consider about your readers at all times. Unless you’re super busy with reasons not able to give an instant feedback, otherwise, you need to cater their needs asap.

Reviews:

6. Feedbacks

We do monthly reviews on our merchandises. Such action helps to decide whether our business will continue to benefit from it, or should we move on to other alternatives? It takes into account every customer’s feedback, call of complaints, solutions provided by the vendor, and ROI after considering all the aspects.

Likewise, we are concern about blog visitors and their reactions to our writings. We cannot please everyone, but we still need to take in all the feedbacks, good or bad, and improvise them. Knowing the importance of reviewing your blog will ensure acceptance from your visitors. It could be done by observing your blog comments, emails, and monitoring via Google Alert regarding your personal branding on various sites.

7. Follow Ups

In small business, it’s easier to follow up on customers in a regular basis. Whether it is via phone calls, surveys or a casual conversation during their visits to our premise. This is to build up a marketing relationship with our customers, having them to come back regularly for our services or products.

By utilizing the same concept, we can try to get in touch with our readers, not only through comments, but through emailing as well. Make use of the social media sites available for effective follow-ups. Form an author-reader relationship. Bear in mind your readers could always go to other similar blogs but they’ve chosen yours instead. With this simple reason they deserved your pamper and attention at all times.

Research & Development

8. Quality Control

We are always told to deliver more than what we promised and never the other way around. A well manageable small business is never negligent of quality control.

Blogging is always about quality control for that matter. Besides writing skills, try to minimize the spelling mistakes, and have a clean blog layout that is easy to navigate. Make sure the content is well structured and not losing your personal touch. Maybe a new input would be good for your blog? Try occasional use of vodcast or radio show for your blogging presentations. But don’t over doing it, or risk yourself without a proper training at first.

9. Outsourcing & Future Planning

A small business will find ways to survive, for example outsourcing for possible ventures. Most small business conductors are risk takers and willing to expand their business to the next level.

Try to figure the next possible step for your blog. Could it be collaboration with like-minded bloggers for a webinar? Building a fan site in Facebook? An ebook? If you’re all about gaining knowledge on how to monetize your blog, it’s important to know how and when it’s the time to make it happen.

It is said that blogging market is saturated. But we need to be optimistic if we wish to go headstrong in this blogging business. Small business runners are risk takers, opportunists, and customer-oriented, something we could learn much about and benefit from. However, it’s important to never lose touch of our own selves. Be honest, sincere, and a positive attitude will help us go a long way, while running our blog successfully like a small business.