本文转载自WordPress啦！
你是否注意到能真正与你的作品内容共鸣的只是一少部分人，而另外大部分人根本就没兴趣呢？
可能你只会耸耸肩膀无所谓地认为“本来就是如此，让大家都喜欢是不可能的。”不过，教育心理学认为，人们接收信息的方式主要有四种。我们每个人都自然倾向于利用最有效的方式而忽视了其他三种方式。
要是你能对这四种方式稍加了解，实际上你很可能可以让作品的受众增加不少。将极大地提高你的粉丝群，而且还可以与你现在拥有的读者建立更加稳固的关系。
下面我们来分析下接收信息的这四种类型，以达到如何有针对性地创建内容以引起各类读者的共鸣。
猫
猫类型的读者，最关心的问题是“对我有什么好处？”。驱使他们来阅读你文章的动力是“为什么？”，这是最常见的学习方式。因此，你要确保你的内容符合他们的需求。
就像当初你在上初中代数一样，迫切渴望有人能给你解释，这类型的读者想知道：
- 为什么我关心你这篇文章?
- 这篇文章对我有什么帮助?
- 为什么我要花宝贵的时间在你的博客上?
猫类型的读者，他们想知道的是，你到底把美味三明治藏在哪里了，快告诉他们。如果他们无获而归，就不会再来了。
狗
这种类型的读者，是属于比较理智型的学习者，通过动手实验学习。
虽然你的博客内容中可以不需要有作业安排或工作表，不过你得尽可能写些现实生活中的故事，以显示你的主题跟现实世界是相关的。“狗”类型的读者希望你能“秀出来”而不是“讲出来”。
想尽一切办法，如果你给他们安排作业“自己亲自尝试下”，他们会做，并很快就融入其中。狗爱饼干，对这一类型的读者来说，没有比富有实践性、实际技巧更好的内容了。把你的想法从理论付诸实践，相信“狗”读者会喜欢的。
鼠
正如实验室里聪明的老鼠闯着越来越复杂的迷宫，“鼠”类型的读者分析能力极强并很机灵。他们感兴趣的是专家们的言论，如果你能够在他们眼中树立威望， 他们将永远是你的拥护者。他们将会你所有读者中唯一完完整整读完你的文章的那一类型的人，而不像其他类型的读者仅仅是粗略看下大标题和副标题。
注意，你的论点分析要据有逻辑性并符合事实，并由此引出你其他独到的见解，足够引起他们的思考。“鼠”类型的读者想要的是充分的内容，而不是零零散散的闲言碎语。
猴
“猴子”型读者是真正能把你的知识转化为自己的这一类型。他们对你的观点发挥想象，并给你回复他们自己的看法，在评论中询问非常有意思的问题。 这类型读者是你所有读者中最忠实、最拥护你的，因此要好好珍惜和维护。
不要让每篇文章都显示出完整无缺的样子，给读者一些开展评论和书写内容的空间。大胆地表达你的观点 ,然后邀请他们参与其中。让你的观点以交谈的形式而非演讲的形式传达给读者。
我们不单单属于其中任何一种类型
没有任何人完全属于“猫”、“鼠”“猴子”“狗”这四种类型中的其中一种。这是接收信息的四种主要类型，但是我们每个人都或多或少会包含一点所有这四种类型的色彩。
因此，你的博客内容需尽量迎合这四种类型，这样你才能成为一个更有效的信息传授者的角色。如，一篇文章以受益明显的标题取悦“猫”类型读者；提供一 个“自己动手的贴士”让“狗”类型读者不禁点头赞赏；拿出一些事实作为证据使“鼠”类型读者拍案叫绝；最后，利用活跃的评论来满足“猴子”类型读者。
并非我发明了这一模式，这是根据著名设计师Bernice McCarthy 作品改编而成。Bernice McCarthy建立了4MAT教学系统，以满足多样化的学习需求。
附原文：
How to Win Over New Kinds of Readers
by Sonia Simone
Ever notice that your content tends to really resonate with some people, and others don’t have any interest at all?
You might shrug your shoulders and just decide “that’s the way things are,” but in fact, educational psychology shows that there are four distinct ways of taking in information. Each of us naturally tends to speak most effectively to one type, leaving the other three out in the cold.
By getting a basic understanding of those four types, you can actually shape your content to connect with a greater range of people. You’ll radically increase your fan base, and also make a more powerful connection with the readers you have today.
Let’s dig into the four styles and how you can create content that resonates with each of them.
Cats
The biggest question for your Cat readers is, “what’s in it for me?” Their driving question is Why? This learning style is the most common, so you want to make sure your content is satisfying their needs.
Just like in when you were in eighth grade math class and were desperate for someone (Anyone? Anyone?) to explain what algebra was ever going to do for you, your Cat readers want to know:
- Why do I care?
- How does this make my life better?
- Why am I spending my valuable time reading your blog?
Cat readers want to know just exactly where you keep your delicious cheeseburgers, please. If they don’t see the payoff, they won’t come back.
Dogs
These folks are the common-sense learners, who learn by doing and experimenting.
While you might not have exercises and worksheets in your blog content, you can have real-life stories and tangible examples that show how your topic works in the real world. Your Dog readers want you to show, not tell.
And by all means, if you have a “try this for yourself” exercise they can do, throw it into the mix. Dogs love cookies, and nothing makes better cookie content than practical, real-world tips. Taking your ideas from theory to practical application will make your Dog readers very happy.
Rats
Like clever lab rats running increasingly complex mazes, your Rat readers are analytical and smart. They’re interested in what the experts have to say, and if you can make yourself an authority in their eyes, they’re yours forever. Among all of your readers, they tend to be the ones who will read your whole post, instead of just skimming the headline and subheads.
Support your arguments with logic and facts, point to other smart discussions on your topic, and give them weighty material to think about. Rat readers want substantial content, not cheez-whiz fluff.
Monkeys
Monkey readers are the ones who make your content their own. They play with your ideas, riff on them, link and tweet back to you, and ask really interesting questions in the comments.
Your Monkey readers are some of the most supportive (and fun) readers in your audience, so take good care of them.
Don’t wrap every post idea up in a neat bow. Leave a few loose ends for readers to explore in comments or their own content. Express your point boldly, then invite other takes on the topic. Make your content a conversation, not a lecture.
And of course, get in touch with your own inner Monkey and riff on your fellow bloggers’ ideas. If there’s one thing Monkeys love, it’s other Monkeys.
We’re not just one type
No one’s all Cat, all Rat, or all Monkey. These are dominant ways of taking in information, but each of us has a bit of all four types.
You’ll want to create content that speaks to each style, because when you satisfy the complete range, you’ll be a much more effective teacher of information. A single post might have a benefit-rich headline that speaks to the Cat in your readers, offer a do-it-yourself tip that makes the Dog nod his head, provide some factual bullet points as evidence to keep the Rat happy, then launch into a lively comment thread that satisfies the Monkey.
I didn’t invent this model — it’s an adaptation of the work of renowned education designer Bernice McCarthy, who developed the 4MAT teaching system to better meet the needs of varied learning styles. (I’ve taken some pretty serious liberties with McCarthy’s theories, and beg her forgiveness.)
I have to thank Copyblogger’s own Brian Clark, who introduced me to the 4MAT concept as a lesson in Teaching Sells. The styles aren’t just useful for blog content, they can help you create truly superior online training programs, membership sites and information products that are head and shoulders above anything your competitors are creating.
Teaching Sells will be opening briefly to new students in the next couple of weeks, and we’ll be providing a wealth of free content starting this coming Monday, which in itself can be enough to build a powerful business around. Be sure to sign up here to receive all of the valuable material we’ll be handing out over the next week or so.
About the Author: Sonia Simone is Senior Editor of Copyblogger and the founder of Remarkable Communication.