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原本以为苹果和任天堂没有什么地方可以拿来相比较的，不过仔细一想，它们还有很多共同之处。
1. 两者都热衷白色
只要看看他们近几年的旗舰产品产品，这一点就很明显。
2. 双方有时又会对颜色特疯狂
还记得苹果最初的iMac彩色狂潮吗？要不然看看iPod Nano的颜色也有不少种。任天堂呢，只要看看他们的Game Boy 和DS Lite，就可以知道他们对颜色的疯狂程度。
3. 双方都发行过失败的游戏机
苹果在1995年曾尝试发行游戏机，不料Pippin的命途多舛。而任天堂呢，相信很少有哪一个游戏爱好者没有听说过它的Virtual Boy，同样也是在1995年发行的。呵呵，这点上他们不仅相同，还在同一年呢。
4. 都是赢利颇大的公司
不管是苹果还是任天堂都是每年获利数十亿的公司，都是让竞争者嫉妒的公司。
5. 都追求简单
苹果公司以年复一年地使用一键鼠标出名，还成功推出了只有一个屏幕的iphone手机。任天堂经常在制造操作简单的遥控器（最近推出的Wiimote）和游戏上突破创新。
6.都在输入设备上有创新
任天堂在游戏输入上有几次创新，(从上世纪80年以来就一直领先),现在已经成功推出了Wiimote（Wii的游戏手柄）。苹果也做了不少贡献，如：iPod click-wheel 和iPhone的多点触摸屏幕。
7. 都凭借便携设备发财
任天堂的Game Boy和DS掌上游戏机都是超级成功的，苹果的ipods和iphone系列都是非常成功的。这些产品都成为这两公司的摇钱树，扩大了品牌的影响力和财力。
8. 都是封闭性平台
如果你想要使用苹果的软件，就得使用苹果的硬件设备。任天堂也是如此。
9. 都有应用程序商店
苹果有Iphone和ipod的应用程序商店，这一点大家都知道。任天堂同样地也有店铺销售它的 Wii和DSi产品。
10. 都依赖著名的设计师
任天堂的宫本茂 ，苹果的Jonathan Ive 都是顶尖级设计师。Ive是这个行业公认的设计师 ( iMac、the iPod、、iPhone和苹果其它产品的主要设计师)。宫本茂是一个游戏设计师（马里奥系列的制作人）。两人对各自公司的成功都有着至关重要作用。
11. 都与竞争对手打了场残酷的战争
还记得上世纪90年代任天堂与世嘉的斗争吗？当然，大家肯定都目睹了苹果和微软之间的竞争（Mac vs. PC之战）。
12. 都有吉祥物
任天堂有马里奥，苹果有Steve Jobs。
附原文：
12 unexpected parallels between Apple and Nintendo
They are unlikely to be compared in the first place, but when you start to think about it there are a LOT of things that Apple and Nintendo have in common.
1. Both love white
Just have a look at some of their flagship products of recent years and this becomes blatantly obvious.
2. Both sometimes go color-crazy
Remember Apple’s original iMac color frenzy? Or you could just look at the colors available for the iPod Nano. With Nintendo, just look at their Game Boy and DS Lite color extravaganzas.
3. Both have released game consoles that failed miserably
Yes, Apple actually did try to release a game console once, the ill-fated Pippin back in 1995. For Nintendo, few gaming enthusiasts haven’t heard of the Virtual Boy, also released in 1995. So, not only do they have this part in common, they did it the same year.
4. Both are extremely profitable companies
Both Apple and Nintendo are making billions of dollars in profits every year and have profit margins that make the competition green of envy.
5. Both have an ingrained love of simplicity
Apple is famous for sticking with its one-button mouse year in and year out, not to mention successfully launching a mobile phone with only a screen. Nintendo has often broken new ground in making controls easy to handle (latest with their Wiimote) and games easy to play.
6. Both have innovated input methods
Nintendo has made several gamepad innovations (acting as a pioneer since the 80s), and now of course it has introduced the Wiimote. Apple has also made a number of contributions, like the iPod click-wheel and the iPhone’s multi-touch interface.
7. Both have made a fortune off handheld devices
Nintendo has its mega-successful Game Boy and DS handheld game consoles and Apple has its series of iPods and now the iPhone. These products have been real cash cows for both companies and have boosted their brands and their fortunes.
8. Both have closed platforms
If you want to run Apple software, you’d better be running Apple hardware. Same for Nintendo.
9. Both have an app store
Apple of course has its famous App Store for the iPhone and iPod Touch, and Nintendo has its Wiiware for the Wii and also the DSi Shop.
10. Both have depended on a highly famous designer
Nintendo’s Shigeru Miyamoto and Apple’s Jonathan Ive are designer superstars. Admittedly, Ive is an industrial designer (the principal designer of the iMac, the iPod, the iPhone and several other successful Apple devices) and Miyamoto a game designer, but still… Both of them have been instrumental in the success of their respective companies.
11. Both have fought bitter wars with their rivals
Remember the Nintendo-Sega feud for gaming supremacy in the 90s? And of course, no one has been able to miss the ongoing competition between Apple and its archrival Microsoft (the good old Mac vs. PC war, never mind that the Mac technically is a PC).
12. Both have a super-famous mascot
Nintendo has Mario, and Apple has… Steve Jobs. 
