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关注博客推广的朋友，你们推广博客的重心都放在哪里呢？我猜大部分人应该是把所有的精力和资源都用于线上推广了吧。
虽然这么做也是很有道理的，通过在线的广告、链接推广起来确实非常简单。但是，我认为大家同时也应该利用好线下的推广。线下推广虽然无法像线上推广那样带来巨大的流量，但却是一个建立信誉的高效方式。
在这里就总结下我推广各种博客时几个非常有效的线下推广措施：
1. 名片
商业人士在各种比较正式的场合都会给对方发名片，Blogger们也不例外。你每天都会碰到很多人，发名片是向他们介绍你的博客非常有效的方式。而且名片也非常便宜，一张也就几分钱。
2. 参与行业性活动
参与行业性活动是在你的商业圈推广博客的很好途径，使得对此特定主题感兴趣的人们能分享你的博客内容。这也加强了你在商业圈的威望。参加这种活动时，请别忘记带上你的名片及一些宣传品（T恤衫，笔等等）来吸引潜在的读者和合作者。
3. 报纸及当地的刊物
虽然报纸可能已是一个夕阳产业，但仍很受敬重，在每天的新闻报纸上刊登你的博客，这是建立信誉的超级有效形式。当然没有叫你刊登在华尔街日报上，那样花费太多了，但你应该利用好地方的报纸，费用也非常划算。在你博客上建立一个单独的区域，发布的文章同时通过邮件的方式向记者发送并发表其新闻版。在报纸刊物上发表的文章让读者看到了也相当于给你的博客带来直接的链接。
4.读者聚会
如果你有大量的本地读者群或者生活在大都市，举办下比较正式的读者见面会，邀请读者和对你的行业感兴趣的人们参加。也不需要特意搞什么活动，大家随意性地聚集在一起并聊聊行业的情况就可以。这有利于加强大家对你的博客的凝聚力并还能获得新的读者。地点你可以选择在你家或者当地比较方便的酒店、咖啡厅或者甚至公园也行。
结论
你可以利用以上四种方法线下推广你的博客，此外，你还可以通过广告、印传单、赞助当地/行业活动等等。上面四种方法大部分都是免费或是非常便宜的推广方法，并且我觉得是建立信誉最有效的方法。
线下营销的关键因素是人脉关系。相对于在线推广，与实现中的人们见面聚会是一种更高层次的互动，能够实质性地帮助你发展读者关系。一定要充分做好线下推广发挥你的优势。
附原文：4 Ways To Promote Your Blog Offline
I invite you to all take a look at your marketing efforts. I am guessing that most of you are dedicating 100% of your marketing time and resources to promoting your blog online.
While this makes sense since it is easier for someone to access your blog from an online advertisement or link, I think that all of you should also try to promoting your blogs offline as well. Offline marketing tactics might not drive as much traffic as an online marketing campaign, but they will prove to be a very cost-effective way to build credibility.
Here are a few efficient offline marketing tactics I have used to promote my various blogs.
1. Business Cards
For anyone to take you seriously, you need to have a business card. Bloggers are not exempt. Having a business card is a great way to introduce people you meet in day-to-day life about your blogging activity. Business cards are also very inexpensive to purchase with most costing less than 1 cent per card.
2. Industry Events
One great way to promote your blog in your niche is to attend industry events. This allows you to share your blog with a number of individuals who are interested in its subject matter. It is also a great way to associate yourself with authorities in your niche. Make sure to bring business cards and other swag (T-Shirts, pens, etc.) to make an impression on potential readers and partners.
3. Newspapers and Local Publications
While newspapers may be a dying industry, they are still very well respected and having your blog covered in the daily news is a fantastic free way to build credibility online. It may be a bit difficult to get the Wall Street Journal to pick up the story, but you should fare better with more local papers. Create a unique story angle on your blog and e-mail it along with a press release to journalists. In addition, getting a story published in the press also means seeing that story online with a direct link to your blog,
4. Readers Meet-up
If you have a substantial local reader base or live in a large metropolis, hold an official gathering for readers and people interested in your niche. It doesn’t have to be anything more than a casual get together to simply talk about the industry. This is a great way to strengthen the bond of your community and find new local readers. You can choose to hold these meetings at your home or at a more local and convenient location such as a restaurant, coffee shop, or even park.
Conclusion
These four tactics are just a few of the different offline marketing strategies you can deploy. In addition, you can always purchase advertisements, pass out flyers and pamphlets, sponsor local/industry events and so on. However, the four tactics listed above are largely free or very inexpensive and I have found them to be the most effective way to build to credibility.
A key element of successful offline marketing is building personal relationships. Meeting people in the real world as opposed to online allows for a much greater level of interaction and gives you the ability to develop a substantial relationship with your readers. This is something you definitely want to use to your advantage.
Aditya Mahesh is the founder of AMBeat.com, a complete resource for entrepreneurs, complete with advice articles, start-up profiles, interviews, news analysis, and more.