本文转载自wordpress啦
如果你也像大多数公司一样对社会媒介有足够的敏感度，那么你们的公司一定也有自己的企业博客。这是跟顾客保持联系、发布新的产品公告、展示公司的形象的一种很好方式。
虽然说企业博客中写出有洞察力和信息性博客文章非常重要，博客的布局设计却也非常关键。使用恰当的插件有助于被谷歌搜索到，而杂乱的设计可能会赶走很多潜在的顾客。
就此，下面提出企业博客自定义的一些贴士与大家分享，让你的企业博客更加专业化、更加高效，更易于被发现。
1. 安装一些顶级博客插件
如果你使用诸如WordPress这样的博客程序，你可以添加一些插件来自定义你的博客布局和功能。虽然博客插件有数万种，企业博客应该侧重于搜索 引擎优化 (SEO)的插件，加快博客加载速度的插件，以及方便他人通过邮件、Twitter以及其他社交网站分享博文的插件。看看WordPress 插件列表看网络上热门的插件。
2. 充分利用社交网站
企业博客不要害怕使用Facebook和 Twitter等社交网站来宣传自己的网站。这是标准的做法，这有助于给你的博客带来新的访问者。利用这些社交网站，你的顾客就可以更方便地对你的工作发 表看法，给公司的Twitter和YouTube账户添加更多的链接，将有助于提高在搜索引擎的排名。
3. 专注于简单设计，不要花俏
博客的重心应该放在内容上，而不是旁边的 widgets或侧栏那些华而不实的设计。如果你希望你的读者能够转成你的顾客，那么最好选择简单的设计模板不要过于复杂的设计。
4. 在设计上却要花功夫
企业博客也是企业展示该公司形象和创造力的一个重要手段。纯粹使用他人的模板通常是懒惰者的行为，而且读者也很容易看出来。不要害怕尝试，请使用自定义化的模板。
5. 把博客建立在自己公司的域名下
很多公司的博客都是blog.companyurl.com。一个公司的博客如果托管在WordPress.com 或者Typepad.com下，通常会觉得不够专业，所以企业博客最好还是建立在自己公司的域名下。
6.不要隐藏“关于”信息
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假设你的读者从来就没有听说过你们公司，考虑到这个因素，你要确保他们能够迅速地了解你的公司。可以在博客的上方或侧方写一段介绍公司的文字，或者突出“关于”页面。
附原文：
6 Tips for Customizing Your Small Business Blog
f you’re like most socially-savvy companies, your business probably has a blog. It’s a great way to connect with your customers, announce new products, and provide a human face to your company’s image.While writing insightful and informative blog posts is the most important thing to do with a company blog, the design and implementation of your blog is key as well. The right plugins can help you get discovered on GoogleGoogle
, while a cluttered design can turn off potential customers.
With that said, here are some of my top tips for customizing a small business blog so that it is professional, productive, and easy to discover.
1. Install some top blog plugins
If you are using blog software such as WordPressWordPress
, then you can add plugins to customize how your blog looks and functions. While there are tens of thousands of plugins available on multiple platforms, a business blog should focus on search engine optimization (SEO), making the blog load faster, and making it easy for others to share blog posts via email, TwitterTwitter, and other social networks. Check out the WordPress Plugin Directory to see some of the web’s most popular plugins.
2. Integrate social media links and buttons
Don’t be afraid to integrate FacebookFacebook
and Twitter on a business blog. It’s a standard practice and will help drive new visitors to your blog. Social media buttons make it easy for customers to tweet out your work, while adding links to the company’s Twitter and YouTubeYouTube accounts will help bolster their numbers and improve their ranking in search.
3. Focus on simple designs, not bells and whistles
The focus of a blog should be on the content, not on widgets or sidebars or flashy designs. It’s better to have a very simple design template than a complex one if you want to convert readers into customers.
4. Do show effort in the design, though
A corporate blog is also a chance to show off a human element of the company and to be creative. Just using the standard template is usually lazy and most readers will know it. Don’t be afraid to experiment.
5. Have your blog on your own web domain
Most companies have their blogs at blog.companyurl.com. It’s generally considered unprofessional for a company to have a blog hosted on WordPress.com or TypepadTypePad
.com, so always have your blog somewhere on your company’s website.
6. Don’t hide your “about” information
Assume that your average reader has never heard about your company. If you have that in mind, you want to be sure they can quickly find out more about you. Either have a paragraph at the top or on the side describing the company, or make the “About” page very prominent.