本文转载自:wordpress啦
开博客的时候大家都知道博客名域名非常重要。是否该使用自己的名字来命名博客还是选个更有意义能代表博客特征的域名呢?或者我们干脆把话题拓展到其他领域,你是否觉得一个作家、历史学家等建立博客的话是否该用他们的名字来命名以树立个人威望还是应该用一个特殊的域名呢?
这是个争论非常激烈的话题,相信两种观点都有不少支持者。 该如何取一个好博客的名字与你博客的目标定位有很大的关系。根据个人不同的情形而定。
第一种类型:你开博是为了谈论来自你内心的深处的感受,跟家人、朋友保持联系,谈论家长里短和自己的近况。
理想的域名: 不管是直接用你的名字还是取个你自己喜欢的博客名都可以。因为这是个人博客,不会有任何规则束缚你,自己随便挑个你喜欢的域名吧。
第二种类型: 你开博是为了推广宣传你的个人品牌或者服务。这类可以包括作家、咨询师、画家、律师等。
理想的域名: 名字.com. 请注意,这里谈论的不是专门利用博客来推广公司的人,对于这些人来说还是选个公司的域名更好。我说的是利用博客来树立个人品牌诸如Seth Godin以赚钱。
第三种类型: 针对某一特定行业开设博客并使其成为一个流行站点。你将来可能利用他来赚钱,不管是通过广告、affiliate营销或者通过销售你自己的产品和服务。
理想的域名: 博客名字应该具有描述性、品牌性、容易写、容易记。
附原文: Should I Use MyName.com as My Domain?
“Should one start a blog using his own name or should he seek a general, more describing domain name? In other words, do you think that DanielScocco.com could have had the same success as DailyBlogTips.com when writing about blogging? To extend this question to other fields, do you think a writer, a historian etc, should brand his name or set up a blog using a specific domain name?”
Quite a controversial topic, as there are people sitting on both sides of the fence here.
In my opinion the answer is connected to the goals that you have for your blog. Let me break down the different scenarios:
Scenario 1: You want to start a personal blog to talk about whatever comes to your mind, update friends and family about your endeavors and so on.
Ideal domain name: Either YourName.com or any other cool domain that you find and like. Since we are talking about a personal blog, there aren’t any rules here. Go with whatever you like best.
Scenario 2: You want to start a blog to promote your personal brand or your services. This could include writers, consultants, painters, lawyers and so on.
Ideal domain name: YourName.com. Keep in mind that in this scenario I am not talking about professionals who want to promote their companies. For those a domain with the name of the company is obviously preferred. I am talking about people who make money thanks to their personal brands, like Seth Godin.
Scenario 3: You want to start a blog on a specific niche and make it a popular site. You might want to monetize it in the future as well, either with advertising, affiliate marketing or by selling your own products and services.
Ideal domain name: Something descriptive, brandable, easy to spell, easy to remember and with a .com extension.
So to answer your initial question, I don’t think that DanielScocco.com would’ve been as successful as DailyBlogTips.com for this blog.
What you guys think though? Feel free to answer Vlad’s question with your own take on the issue.