上一周，Twitter发表宣告更改服务条款声明用户拥有自己的Tweets版权，并且Twitter可在用户的Tweets内容旁边放置广告。更为重要的是，Twitter开始打击垃圾信息、 bots以及其他不良行为。
新修改的Twitter规则是新的服务条款的一部分，根据新的规则，很多不同原因都可能造成你的Twitter账户被终结。任何不适当的内容、蹲位霸占行为以及出售用户名都可能成为你被踢出Twitter的理由。
仔细研究了下Twitter规则，我们总结出Twitter大体会向以下10种类型的用户将关闭大门。
1. 冒充者
你通过使用名人名或者大品牌的身份来创建Twitter 账户，希望借此名气来帮助你赢得Twitter的人气，现在你没有这么好的运气了。 Twitter规则明确指出“你不允许通过Twitter服务，以某种方式冒充来误导、混淆或欺骗他人。”
当然，禁止冒充才刚开始还有很长的路要走，不过多亏了Tony LaRussa 诉讼案， 促使Twitter启动了验证账户，这样才能确保我们在Twitter上follow的名人是真正的名人，品牌才是真正的品牌。
2. 机器人
由于Twitter现在拥有的强大权力，机器人Twitter账户也将活在死亡的恐惧中。如果你的Twitter不是通过人工发布而是通过Twitter content 或则RSS feed设置来自动tweet、回复以及retweet，恐怕你的账户也很危险。
新的规则明确表明了Twitter更新时偏爱用户亲手写出Twitter更新，声明说“如果你的Twitter更新主要是由链接组成并且不是个人亲自更新的话，那么，你违反了用户服务条款，我们有权终止你的账户。”
这方面，可能会遭到Twitterer的驳回，因为有些人是出于实用的目的使用bot的，IMDb’s Twitter 账户的使用者就超过了45000名，而这样的行为却有bot的嫌疑，它利用电影资料库直接自动发布更新、自动答复以及唧唧喳喳的咨询，但是它显然还是很受大家的追捧。我们希望Twitter能够慎重考虑这一点，并能够正确地区分好的bots和坏的bots。
3. 色情图片使用者
虽然Twitter不准备管制或者审查tweet内容是否属于成人内容， Twitter将要打击所有的不合适头像或者Twitter背景中使用的不良图片。关于情色内容，Twitter的规则是这么说的，“您不得使用任何淫秽 色情图片作为个人资料中的图片或者任何背景图片。”
道德准则:在上传图片作为Twitter头像或者背景图像时请一定注意了，不要再 发裸照了。
4. 滥用者
我们应该都见过那些拼命给超过三万用户回帖，但却只有寥寥几人跟随他们的用户。因此，有人就开通了大量的Twitter账户给他们自己的故事留言， 来抢话题的风头。 这些行为是非常靠不住的，很容易被识穿的，很容易被认定为滥发信息者，而且现在也有了Twitter的救援。
连号账户将被禁止，“您不允许以破坏或滥用为目的创建大量的账户。创建大量的账户会导致所有的账户被停止使用。”连号账户的行为也会给你带来很多麻烦，因此，请避免以下行为:
- 在很短的时间内follow大量用户。
- 在很短的时间内，特别是通过自动化方法(aggressive follower churn)来follow大量用户。
- 不管是为了建立大量的followers或者是希望你的个人资料能获得更多的关注，重复follow Twitter用户的行为。
- 与被你follow的人数相比，follow你的人数非常小。
- 有大量的投诉指控你发垃圾信息。
- 你通过多个账户发布相同的内容或者一个账户发布多个相同内容的更新。
- 你在回复中发送了大量的重复内容。
- 你发送了大量的垃圾信息试图搞毁一个服务或链接。
5. 蹲位者
域名抢注已不新鲜，抢注一个相当好的域名之后，希望此后靠此大赚一笔的人不少。考虑到一个好的Twitter名字也有不少的价值，微博客的抢注也就 一点都不为奇了。 不过这在Twitter上将很快就行不通了，已经明确表态不再支持名字抢注了。 “您不得抢注名字却不使用Twitter账户，一旦你的账户超过6个月都没动静，你的账户就会被删除，恕不通知。”
Twitter将通过以下行为判定:
- 创建的账户数量。
- 创建账户的目的是以阻止他人使用此账户名。
- 创建账户的目的是出售账户。
- 通过使用第三方的内容feed，以第三方的名义来更新、维护账户。
6. 招人厌的推销员
我们知道你有可能就是其中一员，你认为你可以熟练操作Twitter，让它变为你赚钱的场所。 但是如果你认为你可以向Twitter的跟随者兜售，还是请你认真考虑好。 “如果你尝试向跟随者“兜售”特别是通过被认定为过激的follow工具来销售，” 你会被列入Twitter的黑名单上。 难道这还不值得你停止冒险赌博 的行为吗（你不怕丢失你的用户群吗）？
7. “热门标签”的垃圾信息发布者
由于热门话题很受欢迎，因此有一些投机取巧的Twitter用户发现如果在他们的Tweets中使用热门标签会吸引更多的眼球。这类行为，我们把它叫做热门标签垃圾信息，不幸的是，这类信息还相当常见，通常都是不相关的，可以看看 Habitat的垃圾信息策略了解大概。
不过，高兴的是，这些“发布多个与话题不相关的Tweets，”的用户，你们的日子屈指可数了。
8. 剽窃者
下一次当你叽歪别人已经说过或写过的内容或者没有声明它的归属，那么你要三思而后行了。关于内容的所有权，现在Twitter已经有了标准，因此，“如果你转其他用户的帖却没有指明所属”你的账户可能就要遭殃了。
这个政策还是有点意思的，剽窃或者说没有指出内容的归属，应该说是大氛围就是如此。我们不期望看到Twitter上执行此政策。当然我们都知道所有权的重要性(即使只是在RT形式出现), 只是我们觉得这要执行起来太难了。
9. 过分透露他人隐私或“人肉”
过分透露私密在Twitter上是比较常见的，想想也知道 40%的tweets都是无意义的唠叨。但是很可能在某个时间某个地点你在这个公开的Twitter上与大家分享的内容却会对别人造成伤害，如果出现这样的情形，Twitter将会果断地采取相应的行为介入。
对于他人隐私内容的界定是这么说的，“您不得未经他人授权或同意发布他人的隐私或秘密信息， 如，信用卡卡号或者街道地址、社会福利以及身份证号码。”
一般来讲大家都不愿意被别人揭露隐私，做起来也相对容易，同时大家也不容忍“威胁、恐吓”的行为。“您不得发布直接或间接对他人造成具体暴力威胁的行为。”
希望，Twitter将成为一个安全的网上场所。
10. 骗子
由于Twitter授权验证账户的勋章复制起来挺方便的，骗子可通过一些PS技巧给他们自己授权。 Twitter上冒充名人是一回事，谎称自己有一个已验证账户却跟这个完全是两码事，是更严重的一种行为，这也是为什么对伪造验证的处罚是永久封号的原因。
新的规则明确指出, “除非由Twitter提供，否则您不得使用验证账户徽章。任何使用伪造的徽章作为个人资料图片、背景图片的一部分或者其它任何方式的虚假验证，您的账户都将会被永久冻结。”
附原文：
10 People You Won’t See on Twitter Anymore
This week Twitter announced changes to its Terms of Service spelling out that you own your Tweets, and that Twitter can place ads next to your content. What’s more, Twitter wants to crack down on spammers, bots and other bad behavior.The refreshed Twitter Rules that are a part of the new Terms of Service spell out a number of different reasons why you may find your TwitterTwitter
account terminated. Everything from inappropriate content and squatting to selling usernames could be cause for you to get the boot.
Upon closer look we noticed that Twitter is closing the curtain on at least 10 types of Twitter users we see regularly attempt to game the service. Here are the 10 people we won’t be hearing from anymore:
1. The Impersonator
You know who you are. You create Twitter accounts using celebrity names or big brand identities and you hope to fool unsuspecting Twitterers into following you for your namesake. Good luck with that.
Twitter clearly spells out that “you may not impersonate others through the Twitter service in a manner that does or is intended to mislead, confuse, or deceive others.”
Clearing out impersonators will certainly be an ongoing process, but thankfully the Tony LaRussa lawsuit prompted Twitter to launch Verified Accounts, giving us assurance that those celebrities we follow are who they say they are.
2. The Bot
Robotic Twitter accounts should live in fear of death by the powers that be at Twitter. If you’re not human and you’re configured to automatically tweet, reply, and retweet based on Twitter content or RSS feeds then you could be in danger.
The rules express a clear preference for the human touch when it comes to Twitter updates, stating that you could be in violation of the TOS and subject to termination, “if your updates consist mainly of links, and not personal updates.”
This is an area where there might some push back by Twitterers, as some of us use bots for practical purposes. IMDb’s Twitter account, which has more than 45k followers, is guilty of bot-like behavior, posting auto-updates from the movie database and auto-replying and DMing to Twitter inquiries, but it’s obviously well-received by followers. We’re hoping Twitter will use discretion here to separate out the good bots from the bad ones (like these guys).
3. The Naked Chick
While Twitter doesn’t plan to police or censor tweet content of an adult variety, they are going to crack down on inappropriate avatars or images on your Twitter background. When it comes to porn, the Twitter rules dictate that, “You may not use obscene or pornographic images in either your profile picture or user background.”
Moral of the story: put some clothes on before you smile bright for your Twitter avatar or background image photo op.
4. The Serial Abuser
We’ve all seen those Twitterers who are following 30,000 users but only have 4 followers in return. Then, there are those that open massive quantities of Twitter accounts to retweet their own replies or stories, seeking the limelight of a Twitter trending topic.
It’s all very fishy, and we’re pretty good at sniffing these users out for what they are — spammers – but we could always use a little extra help. Thankfully, Twitter to the rescue.
Serial accounts will not be tolerated, “You may not create serial accounts for disruptive or abusive purposes. Mass account creation will result in suspension of all accounts.” Serial activity could also get you in to trouble, so you might want to avoid these behaviors:
- If you have followed a large amount of users in a short amount of time
- If you have followed and unfollowed people in a short time period, particularly by automated means (aggressive follower churn)
- If you repeatedly follow and unfollow people, whether to build followers or to garner more attention for your profile;
- If you have a small number of followers compared to the amount of people you are following
- If a number of spam complaints have been filed against you
- If you post duplicate content over multiple accounts or multiple duplicate updates on one account
- If you send large numbers of duplicate @replies
- If you send large numbers of unsolicited @replies in an attempt to spam a service or link
5. The Squatter
Domain name squatting has long been practiced by those looking to make money by snapping up desirable names in the hopes of later flipping them for a profit to interested buyers. Given the value of a good Twitter name, it’s no surprise the practice has rolled to over the micro medium as well.
But Twitter will have none of that. Name squatting is clearly spelled out as a big no-no. “You may not engage in name squatting. Accounts that are inactive for more than 6 months may also be removed without further notice.”
Twitter will get suspicious based on any of these behaviors:
- the number of accounts created
- creating accounts for the purpose of preventing others from using those account names
- creating accounts for the purpose of selling those accounts
- using feeds of third-party content to update and maintain accounts under the names of those third parties
6. The Slimy Salesman
We know you’re out there. You think you can manipulate the Twitter ecosystem and turn Twitter followers into a marketplace for your own profit.
But if you think you can sell Twitter followers and just get away with it, think again. You’re on Twitter’s bad list, “If you have attempted to “sell” followers, particularly through tactics considered aggressive following or follower churn.”
Does that mean you can’t gamble with them either?
7. The Hashtag Spammer
Due to the popularity of trending topics, opportunistic Twitterers have discovered that they can potentially reach more eyeballs if they append a trending hashtag to their tweet. The activity is known as hashtag spam, and it’s unfortunately pretty commonplace and often inappropriate, just look at Habitat’s spam tactics as an example.
Thankfully, for those of you who “post multiple unrelated updates to a topic using #,” or “post multiple unrelated updates to a trending or popular topic,” your days may be numbered.
8. The Plagiarizer
The next time you tweet something someone else said or wrote without attributing it to them, you might want to think twice. There’s now a Twitter code of ethics around content attribution, so “if you repost other user’s content without attribution,” you might find your account in limbo.
This is quite an interesting policy, as plagiarism and the failure to attribute content when appropriate is certainly an issue for the blogosphere as a whole, but not something we expected to see Twitter try to enforce. Of course we believe attribution to be very important (even if it’s just in RT form), we just think it might be hard to police.
9. The Über Oversharer or Bully
Oversharing is common place on Twitter, especially if you buy into the thinking that 40% of tweets are pointless babble. But there comes a time and place when what you share in the public domain could be detrimental to another individual. Should that be the case, Twitter isn’t afraid to step in and take action.
As spelled out in the section on content boundaries, “You may not publish or post other people’s private and confidential information, such as credit card numbers, street address or Social Security/National Identity numbers, without their express authorization and permission.”
Basically they’re making it easier for themselves to crack down on the bullies of this Twittersphere, especially since threats won’t be tolerated either. “You may not publish or post direct, specific threats of violence against others.”
Hopefully Twitter will be a safer place as a result.
10. The Faker
Given that Twitter has made its seal of approval for Verified Accounts relatively easy to replicate, those looking to add their own guaranteed stamp of authenticity can make something passable with a little ingenuity and a few Photoshop skills.
To impersonate someone on Twitter is one thing, but to fake having a verified account is something different entirely. That’s why the penalty for faking verification is permanent suspension.
The rules clearly state that, “You may not use the Verified Account badge unless it is provided by Twitter. Accounts using the badge as part of profile pictures, background images, or in any way implying false verification will be permanently suspended.”
What bad behavior on Twitter annoys you the most? Let us know in the comments.