本文转载自：wordpress啦
人们越来越依赖于互联网链接，对网络浏览器的期望也越高，总的来说就是期望网速能够更快有一个更好的上网体验。一项新的研究表明与2006年相比，几年的时间内，互联网用户的期望发生了巨大改变，我们所有的互联网使用者都期盼网站打开的速度能再快点。
这项调查是由世界上最大的内容传送网络服务提供商Akamai开展的，作为先前2006年所做类似调查的后续补充。Forrester咨询公司代表Akamai对1048名网购用户开展了调查，了解了他们网购时（包括在零售网站、旅游网站等）的期盼。
对比这两项调查结果，你会发现: 2006年，如果一个电子商务网站的下载超过四分钟的话人们可能开始不安，而在2009年最新的调查结果显示，如果电子商务网站要花两秒钟来下载人们就不耐烦了。
这是一个很大的不同。互联网用户对网页下载的速度要求整整达到2006年的两倍。在短短三年的时间里，用户对互联网速度的期望发生了巨大变化。
下面是该研究的一些结果:
- 47%的用户希望在两秒或更短的时间内下载完。
- 40%的用户，如果网站下载需要花超过三秒钟的时间就会自动放弃。
- 52% 的网购用户认为，快速页面加载对他们对网站的忠诚度有非常重要的作用。
- 14%的用户，如果网页加载速度太慢的话他们就会转到另一个网站上购物， 23%的用户将会直接停止购物或者干脆离开电脑。
- 要是对上一次网站访问速度感觉不满意，64% 网购者下次将到另一个家店铺购物。
虽然这项研究重点放在了电子商务网站，但这些结果应该跟任何网站都是相关的，不管哪一种类型的网站都一样。因为这些结果很明确地表明了加载速度过慢对人们行为的影响是多么大。
当然Akamai其服务内容就是加快网速，它想通过这个研究来引起人们对网速的关注也是可以理解的。
网站的性能会直接影响到用户的行为，多年来也有很多如谷歌、雅虎等其他大公司也做过这样的研究。网站性能的重要性，每个站长都不容忽视。
附原文：
Internet users expect websites to load twice as fast now as in 2006
People are getting used to broadband connections, more powerful web browsers, and a speedier web experience in general. A new study shows how the expectations of Internet users have changed significantly over the last couple of years. We expect websites to be a lot faster.
The survey was commissioned by Akamai, the world’s largest content delivery network (CDN) provider, as a follow-up to a similar survey made back in 2006. On behalf of Akamai, Forrester Consulting surveyed 1,048 online shoppers about their expectations when shopping online (on retail sites, travel sites, etc).
Now here is a highly interesting result when you compare the new study with the old one: In the old study from 2006, people got restless if an ecommerce site took more than four seconds to load. In the 2009 study, people got restless if an ecommerce site took more than two seconds to load.
That’s a big difference. Internet users expect web pages to load twice as fast in 2009 as they did in 2006. User expectations have changed significantly in just three years.
Here are some of the findings from the study:
- 47% expect a web page to load in two seconds or less.
- 40% will abandon a web page if it takes more than three seconds to load.
- 52% of online shoppers claim that quick page loads are important for their loyalty to a site.
- 14% will start shopping at a different site if page loads are slow, 23% will stop shopping or even walk away from their computer.
- 64% of shoppers who are dissatisfied with their site visit will go somewhere else to shop next time.
Although this study focused on ecommerce sites, the findings should be relevant to any site owner regardless of the type of site since the results clearly show how big an effect slow load times can have on user behavior.
This is of course something that Akamai, which provides services that speed up websites, wants to shine a spotlight on.
That site performance affects user behavior has been shown in a ton of studies through the years by big players like Google, Yahoo, and others. Just a couple of weeks ago we wrote about a study of Facebook user behavior and how site performance affects page views. Site performance can be more important than you imagine when it comes to your bottom line as a site owner.