年轻的互联网用户会不会比中老年用户更潇洒大方点呢？根据英国展开的一项关于“付费内容”的最新调查，答案是肯定的，他们更愿意为在线内容付费。
在英国的1188名年龄在16-64的成人抽样调查中，当问他们如果他们喜欢的新闻站点开始付费，他们会怎么办。结果可能会有点出乎你的意料。 在下面的柱形图中的绿色一栏显示了各个年龄段愿意为线上内容付费的百分比。
愿意付费 (不同年龄组):
- 16-24: 13%
- 25-34: 6%
- 35-44: 1%
- 45-54: 2%
- 55-64: 1%
那么至少这次调查显示了：年轻人更愿意为在线内容付费。16至24岁的年龄组将近是35-44或55-64的13倍。
有意思的是年老的一代，他们从小看的新闻报纸都是付费的，但是提到为在线内容付费却显得比较吝啬，而更愿意寻找其他免费的可替代新闻来源。如果再把这些人的口袋比年轻人更多钱这个因素考虑在内，就更让人觉得费解了。
也许是因为对于自小互联网就成为生活一部分的年轻人来说，总体上，他们更习惯于在线交易，因此也更有可能为在线内容付费。
当然这是在英国的调查，如果能够在多个国家展开这项调查的话，应该会更有说服力，才能知道这些结果从全球来讲是否也同样站得住脚。
附原文：
Are young Internet users more likely to pay for content?
Are young Internet users less stingy than old ones? That certainly seems to be the case when it comes to paying for online content according to a new survey by paidContent:UK.
In the survey, 1,188 UK adults between the ages 16-64 were asked what they would do if their favorite news site started charging money. The results weren’t exactly what you might expect.
Pay attention to the green column in the chart here below, i.e. the one that shows how likely each age group is to pay for content access.
Willing to pay (sorted by age group):
- 16-24: 13%
- 25-34: 6%
- 35-44: 1%
- 45-54: 2%
- 55-64: 1%
So, at least in the scenario of the survey – paying for access to your favorite news site – young people are much more likely to pay for online content. Thirteen times more likely than those aged 35-44 or 55-64.
It’s interesting that the older generation, having grown up with newspapers (paid content) are not only less likely to pay for content, but more likely to seek out similar free content as an alternative. It’s even more baffling considering the older generation is bound to have more money.
Perhaps it could simply be that those who have grown up with the Internet as a part of their lives from the start are more used to handling money online in general and therefore more likely to pay for content.
This was a UK survey. It would be interesting to see the results of such a survey in more countries to see if these findings hold true internationally as well.
